statista video marketing

As a Premium user you get access to the detailed source references and background information about this statistic. (Statista, 2021), LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. (Statista, 2021), Twitters audience skews heavily male. Digital video advertising has experienced substantial growth because connected devices have become cheaper over time, allowing more people to purchase them and use them daily. Directly accessible data for 170 industries from 150+ countries This statistic is not included in your account. Marketing services are a billion-dollar industry, showing positive growth all over the years. YouTube has more than 2 billion monthly active users (YouTube). The award-winning creative agency MSM DesignZ, Inc. has now rebranded as MSM Digital, a full-service digital marketing agency. Accessed July 01, 2023. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/, Wyzowl. Across social channels, photo and imagery posts are the most-used content type to increase audience engagement. Download HubSpot's State of Marketing Report Content Marketing Statistics Social Media Statistics Video Marketing Statistics Email Marketing Statistics Lead Generation Statistics Advertising Statistics Read. (Statista, 2020), Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. More than ever, careful analysis of data, and monitoring the effectiveness of implemented strategies are key to success. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022, Profit from additional features with an Employee Account. Chart. CEO, MindShare Germany. Then you can access your favorite statistics via the star in the header. (June 28, 2022). (, Ad placement and audience targeting are the top optimization tactics used by advertisers today. Get quick analyses with our professional research service. Marketing Video advertising and marketing worldwide - statistics & facts Worldwide Whether it is a six-second bumper ad or a multi-minute compilation, video marketing has become one of the. Content marketing revenue worldwide from 2018 to 2026 (in billion U.S. dollars). hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b0f73a5e-16e4-41fd-9511-8564efc560a7', {"useNewLoader":"true","region":"na1"}); Video marketing is highly effective strategy when trying to appeal to and convert your target audience. 30 Impactful Statistics About Using Testimonials In Marketing By Sam Stemler on February 1, 2021 Testimonials show prospective customers that your product or service really works like it should. (, The most common measurement of success for content marketing programs is Total Sales. statistic alerts) please log in with your personal account. (Hootsuite, 2020), 73% of all marketers rank "increased acquisition of new customers" as their top outcome for social in 2021 (Hootsuite, 2020), 66% of marketers say social listening has increased in value for their organization over the past 12 months (Hootsuite, 2020), 45% of marketers cited "drive conversions" as a key business outcome for social in 2021. (HubSpot via Ahrefs and WordStream, 2020), The average cost-per-click (CPC) in the home improvement industry is $6.40 and the most expensive home improvement industry keyword CPC is $320. and over 1Mio. In second place was . The Video Advertising market worldwide is projected to grow by 6.80% (2023-2027) resulting in a market volume of US$229.80bn in 2027. 53% of marketers say email has been the most effective channel for early-stage lead generation. Video Marketing on Social Media Channels 8 8. General Live Video Streaming Statistics 1. (eMarketer, 2021), Instagram currently has 500+ million active daily users. (Sinch, 2020), Roughly 62% of marketers use a built-in marketing or CRM software for marketing reporting. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). You need at least a Starter Account to use this feature. As a Premium user you get access to background information and details about the release of this statistic. However, your business can easily stay up to speed by honing in on the latest marketing statistics. The paid channels with the highest ROI are Facebook and Google Search advertising. (Infinite Dial, 2021), 80% of consumers say theyll only download an app from a company they know and trust, and 72% are concerned apps are tracking their movements. Chart. (HubSpot via Ahrefs and WordStream, 2020), An overwhelming majority of people (94%) report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase. (HubSpot, 2020), Over a third of respondents (34%) say prospecting and lead qualification is salespeople's biggest challenge. (Wyzowl, 2020), 84% of people say that theyve been convinced to buy a product or service by watching a brands video. 52% of marketers are currently using attribution reporting. (, Web traffic is among the top two most-common measurements of success for content marketing strategies. (Statista, 2021), In-app ad revenue is expected to rise in 2021 by 6.2% for non-gaming apps and by 19.1% for gaming apps. (YouTube, 2020). Marketing technology statistics and trends highlight the best ways to connect with your audience and customers through various applications, software, and mobile channels. The average ad spending per internet user in the Video Advertising market is projected to amount to US$33.13 in 2023. (, 68% of marketers stated that paid advertising is "very important" or "extremely important" to their overall marketing strategy. Get quick analyses with our professional research service. statistic alerts) please log in with your personal account. Marketing Premium Premium statistics Industry-specific and extensively researched technical data (partially from exclusive partnerships). (Campaign Monitor, 2019), Email marketing has the highest return on investment for small businesses. Customers are around four times more loyal to eco-friendly businesses. Overview Global internet advertising spending 2007-2024, by format Digital Market Outlook: digital video ad revenue worldwide 2017-2026 Digital Market Outlook: digital video advertising. (HubSpot) 44% of people are more likely to buy a product after watching a video about it. Digital video advertising spending is expected to increase, too. Directly accessible data for 170 industries from 150+ countries United States, (. Marketing Premium Premium statistics Industry-specific and extensively researched technical data (partially from exclusive partnerships). Meta: annual advertising revenue worldwide 2009-2022, Instagram influencer market size 2021-2025, Global YouTube advertising revenues 2017-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. With email marketing statistics, you'll be able to discover the ways other businesses are using email to maximize their ROI and connect with customers. (Statista, 2021), Daily active users (DAUs) on average for Q4 2021 reached 1.8 billion, which was an 11% year-over-year increase. An infographic (below) from Oberlo covers 10 statistics that highlight the value of digital video for marketers. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (Infinite Dial, 2021), The average listener listens to eight podcasts a week. 28% of marketers say using additional account-level fields helps improve their lead scoring. Currently, you are using a shared account. 2. As mentioned above, customers prefer . Mobile advertising and marketing in Europe, Mobile advertising and marketing worldwide, Online video advertising and marketing in Asia, Social media advertising and marketing in Europe. Having over two decades in the industry, the agency now shifts their . I n the last few years, influencer marketing has been one of the fastest-growing trends in digital marketing. (, Users spend around 30 minutes a day on Instagram in 2020. Want to reach 45.4% of the entire population? (HubSpot, 2020), Over 60% of marketers said their CAC has increased in the past three years. Almost all (94%) of the top performers surveyed in the LinkedIn study called the marketing leads they receive either excellent or good. Profit from the additional features of your individual account. Show publisher information Free and premium plans, Sales CRM software. (Pipedrive, 2020), 35% of salespeople say seasonality is the key reason why they're most successful during a certain period of the year, while 26% credit understanding industry trends as a major influence on success. (Sinch, 2020), The number of global email users is set to grow to 4.48 billion users by 2024. Statista. Demand for Video Content is Increasing 3 3. OTT content, which can be delivered on demand and directly to users' smart TVs, computers, or smartphones that are connected to the internet, is ushering in a new era of video advertising. facts. But, your contemporary communication methods shouldn't distract you from one of the oldest, yet most effective, strategies email marketing. In 2022, users worldwide . hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '6baeae42-e710-4ecd-beb9-ceb2fb9f0877', {"useNewLoader":"true","region":"na1"}); The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. You need at least a Starter Account to use this feature. (, 71% of marketers say using strategic keywords was their number one strategy for SEO. (, Only 16% of marketers say they've invested in audio chat rooms like Clubhouse and Twitter Spaces. (Statista, 2021), Marketers believe Facebook is the most popular social media platform across all age groups. DIE CONTENT MARKETING TRENDSTUDIE 2022 Wie ist der Status Quo des Content Marketings in Deutschland, sterreich und der Schweiz? Top Video Marketing Statistics Here are some stats that illustrate why video content cannot be overlooked as a part of your marketing strategy. By 2022, online videos will make up more than 82% of all consumer internet traffic 15 times higher than it was in 2017 ( Cisco ). Free and premium plans, Operations software. facts. Digital video advertising will continue to gain importance significantly because consumers watch more digital video content. The French Publicis Groupe, Japanese Dentsu Group, and Interpublic Group from the United States complete the top five of the leading holding groups worldwide. To get full access to our Market Insights you need a. Clicking on the following button will update the content below. Statista Dossier on video advertising and marketing in the United States This dossier has been compiled to provide statistical information about video advertising and marketing in the United. The survey was carried out among 582 marketing professionals and online consumers. Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. During a survey held from January 10 to February 1, 2023, responding marketing leaders from the communications media industry in the . (Wyzowl, 2020), 99% of people who use video for marketing say theyll continue using video in 2020. As expected, OTT (over-the-top) advertising is used by marketers for storytelling. Period provided is date of publication. Here's your chance. (, Short articles, less than 3,000 words, ranked third in the B2B content assets that generated the best results in the last 12 months. (Wyzowl, 2020), 93% of brands got a new customer because of a video on social media. (Statista, 2020), In 2019, TikTok was the third most downloaded non-gaming app in the world with over 1.5 billion downloads. number of digital video-on-demand viewers in the U.S. most popular content marketing tactics in the United States, share of media budgets devoted to select channels. Marketing industry encompasses traditional marketing channels, such as events and direct mail, as well as digital channels, e.g. Video platforms used for marketing purposes worldwide as of November 2022 [Graph]. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Quarterly smartphone market share worldwide by vendor 2009-2023, Number of apps available in leading app stores Q3 2022. This is how you'll reach your audience members and customers to convert more leads and boost conversions. Use Ask Statista Research Service. We've got you covered. and over 1Mio. However, the source does not provide a separate number for marketing professionals only. 2. Only 11% of video marketers say they've used Snapchat as a video channel in 2020. [Online]. (LinkedIn, 2021), Over 90% of B2B marketers use LinkedIn for organic social marketing. In 2022, the most popular local e-commerce marketing channel in Germany by a large margin was neocom.ai displaying more than 25 percent out of all product feeds. June 26, 2023. Clicking on the following button will update the content below. statistic alerts) please log in with your personal account. China, facts. In the United States alone, marketing spending increased by more than nine percent to nearly 481 . This report has been compiled to provide statistical information about video advertising and marketing worldwide. Download our Canadian research report that examines top sales and marketing trends shared by 3,400+ marketers and 500+ global sales leaders. Also included is information on budgets and strategies, along with effectiveness ratings of business-to-business and business-to-consumer marketing methods. (, 82% of the respondents say "Active customer retention" is one of the most important objectives for their CRM team. 2. Statista. Jun 20, 2023. (Content Marketing Institute, 2021), As of January 2021, Pinterest has 459 million global active users every month. Marketing automation in particular becomes more and more of a norm. Find your information in our database containing over 20,000 reports. (Biteable, 2021), 43% of video marketers say video has reduced the number of support calls theyve received. (Edison Research, 2020), Consumers are most frustrated with inconsistent brand messaging. Consumers Love Seeing Videos on Social Media 5 5. not reporting how campaigns are impacting revenue, Fewer people use ad blockers in 2020 (41%) than four years ago, in 2016 (52%). (eMarketer, 2021), Since early 2020, LinkedIn live streams have more than doubled, increasing by 158%. (Hootsuite, 2021), Instagram is the second best performing social media platform for marketers. In the Video Advertising market, US$180.00bn of total ad spending will be generated through mobile in 2027. (Statista, 2020). A paid subscription is. In 2021, digital video advertising spending in the United States was estimated at 55.34 billion U.S. dollars. (, The average engagement rate for short-form video content is 53.9%. (Unbounce, 2021), The highest bounce rates are on social (45%) followed by direct (44%). (, 52% of voice-assistant users say they use voice tech several times a day or nearly every day. A great way to remain relevant and keep up with the latest marketing trends is to keep an eye on marketing statistics. November 9, 2021. According to Statista, video advertising spending in the U.S. was estimated to . Get in touch with us. (Snapchat, 2021), Of Snapchat's $1.79 billion global revenue in 2019, $1.07 billion came from North America. (Nielsen) Moreover, the on-demand streaming platforms supported by ads streamed over 400 billion songs to users in the US, but only contributed 8% of the revenue in 2018. Marketing Principles MKTG 205 Statista Statista An online portal providing data on the global digital economy, industrial sectors, consumer markets, public opinion, media and macroeconomic trends. (Google, 2020), Mobile advertising spending is expected to surpass $240 billion dollars by 2022. (Omnicore, 2021), YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces.

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